Fascinated by Blue Nile and other e-tailers, Daniel wanted to figure out why their prices were so good. I was so excited because I had been trying to prove not only to our store but to the industry how important a website could be.”ĭaniel soon showed a knack for buying and merchandising as well. They saw a couple of things on our website and came in.
“They were looking at a diamond and branded bridal. “It proved itself within a few months when a couple came in from Dallas,” says Daniel. Then he convinced his father to allow him to hire a web developer and build a website for the store. He financed a 133 MHz Packard Bell for $5,000 and began staying up all night surfing the Web. The neighbor yelled, “Daniel, you have to come in here - I’ve got the Internet!” Daniel was hooked. It was 1997, and as he was walking home, he heard the noises of a modem coming through the open door of a neighbor’s place. Soon after, Daniel got his first taste of the Internet. “So, my father put me on the floor, and I started selling,” he says. Gary said yes, and three days later, Daniel had closed his first sale. Nine months in, a man whom Daniel had befriended came in and asked if he could show him a diamond. Gary put him in the back of the store cleaning jewelry, running errands, changing the outdoor marquis and other miscellaneous tasks. He was finally going to be a part of the family business.īut he wouldn’t jump straight into leadership. But she was just teasing the gift held a freshly printed box of business cards with Daniel’s name on them. “Did Danny open his cologne - er, gift yet?” she said aloud. He saw a birthday gift waiting for him on the counter. Everyone in the community was always asking, ‘When are you going to go into the business?’ Samuel Gordon was well-known, so there was a lot of pressure.”įinally, after three years, Daniel was at his grandmother’s house for a small family gathering for his birthday.
On my birthday every year, I thought they would tell me it was time. So, I worked graveyard shift in a bank processing returned checks, then at The Daily Oklahoman newspaper running proofs to advertisers. “After I approached my dad and my grandmother, they wanted me to go out, get a job and prove that I could work. “College wasn’t really my thing,” says Daniel. Gary took the reins in 1980, eventually closing the business in 2015.) (Betty was the wife of Norman, who ran the business for many years after the passing of his father, Samuel, a Lithuanian immigrant who founded the store in 1904. In 1993, at the age of 20, Daniel approached his father, Gary Gordon, who was the third-generation principal of Samuel Gordon Fine Jewelers, and his grandmother, Betty Gordon, who owned the store, about joining the family business.
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